< back to all business news articles
15/06/2017
Search Engine Optimisation (SEO) is the process of altering your website to try and make it rank higher on the list of results on search engines like Google.
It is worth your time to make sure you get it right, and to achieve a good ranking, but there’s such a thing as spending too much time on it. What your website does to convert a visitor once they have landed on it – lead magnets, nurturing leads, good CTAs – is still the most important thing.
Think of the 80/20 rule – if you do some SEO work, you’ll see the benefits. But if you throw a huge amount of time and money at it, to move up one or two places in the Google ranking, it’s probably not the most productive use of your time.
There are some essential aspects of SEO that need to be managed. If you can get these aspects right first-time, then your time can be used more productively, while still getting the benefits of good SEO. These include:
The idea is not to ignore SEO altogether. And it’s never a bad idea to bring in a professional who’ll optimise your site for search engines, but once it’s done, stop obsessing about it. Focus on what your website does once people have actually landed on it – that’s how you increase sales. So instead of worrying about SEO, you could be:
Your focus should be on getting in front of business owners, instead of waiting for them to come to you. That’s why SEO isn’t the only online marketing tool you can use. You can have a high number of website visitors, but if they’re not buying anything or booking your service then it’s just traffic and nothing more.
Remember that increasing sales and gaining more customers is about interacting with them, which is why you should concentrate on talking to them through social media, communicating via blogging, and keeping in touch with e-newsletters and direct contact. The more you engage with your customers, the more likely they are to tell others about you, and that’s a far better long-term boost to your business than where you feature in a Google search.
POSTED IN: Growth,2017,Day to Day Banking
SHARE
You can find impartial information and guidance on money matters on the “MoneyHelper” website.
Clydesdale Bank is covered by the Financial Services Compensation Scheme (FSCS), Find out more.