38% of parents prepared to queue overnight for 'hard to get' presents
Scottish parents will spend an average of £151 on child's main presents this year
Children nationwide are in line for a bumper Christmas. According to research by Clydesdale Bank, a whopping £138million1 will be shelled out by Scottish parents on Christmas presents this year.
The research shows that, on average, parents are spending £151 on main Christmas presents for their children this year.
The survey, carried out by Clydesdale Bank's award winning UK call centre2, also found that with some games consoles selling out, demand for traditional toys and games are now topping Christmas wish lists with 21% followed by consoles at 13%.
Steve Reid, Clydesdale Bank's retail director, said: "It's good to see that traditional toys and games are giving high tech gadgets a run for their money and it comes as no surprise that parents are willing to go to great lengths to get the gift their child wants. As a parent myself, seeing my kids' faces on Christmas day is worth any late night shopping trip."
The survey also revealed that 38% surveyed were prepared to go the extra mile by queuing up overnight in order to get their hand on any gifts that are in short supply.
For all of those who are still struggling for ideas of what to buy the children this Christmas, Clydesdale Bank has put together a top ten-league table of the most sought after gifts in 2007. They are:
With less than two weeks to go, almost half of those surveyed still had shopping to do - almost 45% admitted they had not yet finished their Christmas shopping.