Clydesdale’s new regional deposits partner for the East aims to continue building on the bank’s impressive deposit performance, which is currently almost five times the industry average.
Craig Carter is also eager to maintain a firm customer focus and an understanding of the communities in which he works, an ethos which is at the heart of Clydesdale’s business model.
Commenting on his new role, Craig said: “The fact that the half year results showed that our deposits had increased by 15 per cent to £20.1 billion shows ultimately that our customers trust us.
“Clydesdale continues to play a key role in helping local businesses navigate today’s challenging economic climate. Ensuring locally deposited money stays within the local economy means we can reinvest these funds to help the growth plans of other businesses in the East.”
Craig brings 14 years of banking experience to the role, having started his career at Barclays Bank before working for HSBC for 10 years, both as a business manager and branch manager. Most recently Craig has worked as a business partner for Yorkshire Bank which, like Clydesdale, is a member of the National Australia Group.
He is responsible for working across Clydesdale Bank’s Financial Solutions Centres in Bury St Edmunds, Cambridge, Hertford, High Wycombe, Ipswich, Milton Keynes, Norwich, Peterborough, St Albans and Watford