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Cram inspires Midlands businesses


Great Britain athletics legend Steve Cram urged Midlands firms to use the Olympics to inspire future business success when he spoke at an event hosted by Yorkshire Bank.

The former World, European and Commonwealth gold medalist, who won a silver medal at the 1984 Olympics in Los Angeles, was invited to Yorkshire Bank’s Birmingham Financial Solutions Centre (FSC) on Temple Row to talk about the psychology of success.

Cram, who is an ambassador for Yorkshire Bank, spoke about his experiences as an athlete and a broadcaster and told around 30 invited guests that the principles behind achieving success in sport and business are very much the same.

Gareth Jones, senior partner at Yorkshire Bank, said: “It was fascinating to hear Steve’s insights on success in sport and business especially with the Olympics moving ever so closer.

“Steve is a tremendous motivational speaker and ambassador for the bank and his passion for sport and particularly the Olympics certainly rubbed off on everyone who was lucky enough to join us for the event.

“We had some great feedback from our members who came along and everyone certainly went away with a positive mindset having listened to his wise words.”

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