Clydesdale Bank announces official partnership with The Hydro

22nd April 2013

Clydesdale Bank is proud to announce that they have agreed a partnership with Scotland’s ground-breaking new home of live entertainment, The Hydro, at the SECC complex in Glasgow.

The Bank, which is celebrating its 175th anniversary in 2013, will become the official banking partner to The Hydro and Scottish Exhibition and Conference Centre (SECC).

Alastair Christmas, Regional Director, Business and Private Banking for Clydesdale Bank, said: “We are delighted to be the official banking partner of The Hydro and SECC, especially in such a landmark year for the Bank. We are looking forward to bringing people together for great experiences as well as providing excellent exposure for our brand in one of our core operating areas.”

Helen Page, Chief Marketing Officer for Clydesdale Bank, said: “We are very proud of our local focus and with more than two million people expected to attend the complex each year, this partnership will provide an opportunity to demonstrate our care and support for local communities and businesses in Glasgow, as well as across Scotland.  With the Hydro estimated to contribute £131m annually to the Scottish economy, we’re delighted to be associated with a venue which will have such a huge impact on the future prosperity and economic growth of the whole region.”

Peter Duthie, Commercial Director of the SECC, said: “We are thrilled to be working with Clydesdale Bank at such an exciting time for the venue. The Bank has an excellent heritage in Scotland with similar values to us, so having them as one of our official partners reflects the level of interest that The Hydro is attracting in securing such prestigious brands as partners.”

Clydesdale Bank is one of several high profile partners for The Hydro. “It’s great to have Clydesdale Bank working alongside us to support this remarkable venue. As well as being unique in terms of its façade, we’ll also be able to welcome artists to the country that we’ve never had the pleasure of seeing here before providing some really memorable moments for the people of Scotland.”added Peter.

The three year agreement will see Clydesdale Bank work in partnership with The Hydro to deliver what they hope will be an outstanding customer experience as well as initiatives to recognise individuals who have made significant contributions within their local communities.

The Hydro opens in September this year and will not only become the largest purpose built indoor area in Scotland but one of the top five busiest in the world alongside venues such as Madison Square Gardens.