If you want people to be able to easily find your business, then having a clear digital marketing strategy in place is essential. Otherwise potential customers won’t know you exist, and your business growth will stagnate. There’s no secret to it – a huge majority of consumerism takes place online these days. To really drive sales, your business needs to develop and then make the most of its digital potential. Remember – when it comes to the internet, the world really is your oyster. It’s one giant, global marketplace.
There are some fundamental aspects of a digital strategy that are important to get right straight out of the gate. If you don’t have someone in-house who can review, overhaul or re-implement this strategy, bite the bullet and pay for a professional – it’s an investment that will pay off.
A clear, easy-to-navigate and mobile-friendly website is the most important cog in the digital wheel. At all costs, make sure it doesn’t look like an online brochure. It should clearly lay out who you are, what you’re selling, and how to contact you.
It’s really worth investing in a professional to get your website set up. They’ll ensure good Search Engine Optimisation (SEO) to help you become one of the top results in a Google search. Keep the site updated with fresh, dynamic content such as case studies, customer testimonials, infographics and blogs.
Social media allows you to communicate with a large number of people in a short space of time, with a few taps on the keyboard or your phone. Making sure you’re aware of the latest social media trends means you’ll increase your customer engagement.
With over two billion active social media users worldwide, you can be pretty certain that your target audience is among them somewhere. By connecting with those potential customers the way they want to be communicated with, your business will remain fresh in their minds when they need the products or services that you’re offering.
Your posts need to be attention-grabbing and relevant. Here are the top tips and a few common taboos when writing for social media:
Consumers are becoming influencers and thought leaders in purchase decisions their own right. Their voices are heard through social media channels, blogging, followers and fashions, so they can greatly impact the opinions of other potential customers.
Social media is a conversational tool by its nature, so encourage the conversation about your business, and its products and services to be a positive one. Encourage your customers to talk about your business, get them to enter competitions, profile what they do: anything to have them talk and ‘like’ your business.
Once people are talking, you need to manage the process so it’s not random, or luck. Every day blog, comment, post content, take photos, share customer stories and be ‘online’ to increase the chance your online activity will encourage a sale or comment.
Find and implement a good customer database program. Use the leads you generate from social media and your website to create a database that captures as much information about your customers as possible.
Good customer sales systems manage and analyse customer interactions and data. The idea is that the better you can keep track of your customers and their buying behaviour, the better your business relationship with them will be, and the more customers you’ll gain like them.
Your customer database, as part of a good sales system, should:
Hubspot is a popular choice. This is an inbound-marketing solution that helps you engage prospective customers with landing pages, calls to action and personalised email.
Professional sales systems help with customer retention and driving sales growth. A comprehensive system means you can capture a wide range of information about your customers, enabling you to learn more about them.
It shouldn’t be suggested that a digital marketing strategy should completely take the place of traditional methods, but if you don’t have one in place you’ll fall immediately behind the times and lose potential customers. Depending on what your target market looks like, you can team your digital strategy with other methods to maximise the amount of leads you’re generating and converting into sales.
POSTED IN: Marketing,Growth